Harvesting of olive tree demonstration platforms, El Kelâa des Sraghna : promising results

The OCP-Al Moutmir model attracts the attention of Pakistani partners through a field immersion

OCP and Crédit Agricole du Maroc Group join forces to improve farmers' access to mobile financing solutions

Participation of OCP - Al Moutmir in the national seminar on agro-climatic resilience

OCP Open Innovation Lab: sharing the results of the Al Moutmir demonstration platforms dedicated to the olive tree

Results of the Al Moutmir program of olive tree demonstration platforms 2019/2020: 34% increase in yield per hectare

Communication and extension channels

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Communication and extension channels

Knowledge is only worthwhile through sharing

In order to make scientific knowledge and best agricultural practices available to all farmers, Al Moutmir provides diversified outreach channels. The initiative offers interactive multimedia supports on social networks through a dedicated Facebook page, a YouTube channel, a call center and radio programs that broadcast in real-time “Sewlouna Njaouboukoum” sessions, during which experts answer farmers' questions. In addition, Al Moutmir YouTube channel broadcasts outreach videos animated by farmers who share their best agricultural practices.

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Encourage Peer to Peer Communication

Al Moutmir initiated with voluntary farmers a series of videos called "Min Ila Al Fallah". In each video, a farmer shares with his peers agricultural practices learned thanks to the support of Al Moutmir team.
These videos, being in Darija, Moroccan Arabic, and coming from the farmer, are a great success. They facilitate peer-to-peer learning and foster the adoption of best farming practices. Broadcasted on Al Moutmir YouTube channel and relayed on Facebook, these videos enlarge the scope of agricultural extension.

Back to Al Moutmir multiservice offer

Nassihat Al Moutmir: agronomic advice shared by Al Moutmir team

Didactic videos about different agricultural and technical practices

Al Moutmir e-learning platform

OCP expands its soil testing offer to better serve small farmers

Act4Community

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Act4Community

When OCP mobilizes its collaborators to serve rural communities

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Al Moutmir is supported by volunteering OCP collaborators working within the Act4Community initiative. In 2016, OCP launched this citizens initiative to encourage volunteering among its collaborators to better serve communities. Several collaborators are daily mobilized alongside the Al Moumir team to better support farmers in different localities. Each volunteer provides support based on a scientific framework and the support of Al Moutmir team located in his/her province. In a short time, OCP collaborators have launched several initiatives: training sessions, field support, mechanization offers, monitoring and advice. Hence, the community acting for farmers keeps growing and the interest in development and the transformation of agriculture is growing more and more. This shows everyone’s will to make themselves useful to the community and to help farmers, especially the small holders, to meet the challenges of the sector and to project themselves towards a better tomorrow.