In July 2019, OCP set up an exchange and sharing platform called Al Moutmir Open Innovation Lab. This initiative is part of the exchange dynamic initiated by OCP with the various actors involved in the development of the agricultural sector in our country. The objective is to explore innovative models for the dissemination and sharing of scientific and technical knowledge with farmers. Several gatherings are planned throughout the year tackling different themes: demonstration platforms, women in rural areas, youth and attractiveness of the rural environment, cooperatives capacity building, etc.

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Al Moutmir Souks and Moussems sets out to meet farmers in the souks (rural markets) and moussems (rural festivals), crucial crossroads where farmers share their agricultural concerns. It seeks to support them before the launch of each crop cycle. Several mobile trucks visit the weekly souks as well as the most important Moussems in order to identify farmers' needs and assist them in their decision-making as far as the choice of inputs and agricultural practices are concerned.

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Al Moutmir mobile program is a device that criss-cross Morocco and supports the daily work of agronomists. It includes extension workshops, individual feedback sessions on soil testing results, in addition to meetings with our fertilizer manufacturers, distributors and retailers, Smart Blender demonstrations and question/answer sessions animated by experts.

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No-till farming or zero tillage is an agricultural production system that consists of sowing without prior tillage. One of the three fundamental pillars of conservation agriculture, no-till farming preserves the soil and its microbial life as well as water stocks. The Al Moutmir no-till program aims at accelerating the adoption of this practice nationwide as a key lever of the agriculture new agro-ecological transition model in our country. Al Moutmir's objective is to significantly support this momentum to increase the resilience of agriculture to climate change.

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Al Moutmir offers a range of demonstration platforms in different provinces of the Kingdom and covering several crops (cereals & pulses, arboriculture, vegetables, etc). The demonstration platforms are a powerful outreach tool for demonstrating scientific recommendations and agricultural innovations.

Co-constructed and implemented in partnership with the agricultural ecosystem in particular the scientific ecosystem namely the National Institute of Agronomic Research (INRA), the Hassan II Agronomic and Veterinary Institute (IAV), the National School of Agriculture (ENA) and the Mohammed VI Polytechnic University of Benguerir. These platforms are installed in the fields of volunteer farmers and allow demonstrating the considerable impact of the adoption of the best agricultural practices on the yield and the quality of agricultural production, the income generated and on the balanced consumption of fertilizers.
Each platform relates to the application of the best inputs, agricultural operations & techniques, from tilling the soil to harvesting. This allows, as the crop cycle progresses, to compare between the impact of good practices versus the usual practices of the farmers. The objective is to create an emulation and induction effect carried by the farmers who hosted these demonstration platforms and who become real ambassadors of good practices and guarantee the continuity of the initiative.

These demonstration platforms benefit from close scientific monitoring provided by Al Moutmir agronomists and experts, mobilized from various national scientific institutions. An Integrated Crop Management Program (ICP) is set up for each platform and covers the different stages of the crop.

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Aware that soil testing is the first step towards a balanced fertilization, UM6P mobilizes its human and technical resources to support farmers and enable them to carry out this diagnosis on scientific grounds. Mobile laboratories travel across Morocco and carry out free soil testing. Other tests are also carried out at Mohammed VI Polytechnic University of Benguerir and at the national laboratories.

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